Sobr. is a Fun and engaging social networking platform designed solely for the sober community.
It's based on other social apps such as 'OkCupid' or 'Tinder', but with HumaneTech principles applied.
The Challenge
The main challenge was to get rid of addictive patterns used in social apps (ie: profile swiping, user like/reject, liking not based in physical appearance but in his profile information).
Another key point was to develop a fully functional MVP that could be presented to potential investors.
In third place we had to think and develop different filters and options for users to find their desired match settings and preferences/interests.
“If you don’t know what dark UX is yet, well it’s a kind of design where you try to deceive and trick the user to do something he doesn’t want to do in the first place.”
Lorenzo Doremi
The Solution
We made an extensive research on Humane Tech principles and designed the app around this premises.
The app was developed in bubble.io and extended with Google integrations (Google Maps API for locating users).
Sobr. was adapted for mobile devices and published in app stores (Android & Ios) using a webview wrapper.
“Grow your sober circle with our welcoming social networking platform. Whether you're looking for new friends or ready to date, there's plenty of people waiting to meet you!”
Sobr. website
The Results
📱 Fully functional MVP for mobile users
🖌️ Custom responsive design for various mobile devices
✨ Accesible and recognizable UI
💬 Ability to send direct messages and having a chat system between users
🔍 Complex Matchmaking System
💖 Safety & Wellbeing content
🛎️ Community moderation system
🔘 Database with+100 hobbies to choose
Our work
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Sobr. is a Fun and engaging social networking platform designed solely for the sober community.
It's based on other social apps such as 'OkCupid' or 'Tinder', but with HumaneTech principles applied.
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